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Importance of Digital Marketing for Small Businesses

  Digital marketing is really important for businesses to grow these days. This is because we live in a world where technology plays a role. Small businesses can use marketing to tell people about their products and services without spending a lot of money. Digital marketing gives businesses a chance to compete with other companies. It helps them get noticed and build a relationship, with their customers. Digital marketing is a way for small businesses to get their name out there and attract new customers. Digital marketing is really good because it does not cost a lot of money. The old ways of advertising like newspapers, television and big signs on the side of the road are usually expensive and small businesses can not afford them. Digital marketing gives businesses some cheaper options, like using social media sending emails and making their website show up on search engines so digital marketing helps businesses reach a lot of people even when they do not have a lot of money t...
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HR ACCOUNTING

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  HR ACCOUNTING INTRODUCTION TO HR ACCOUNTING Traditionally, workers are treated as costs to be kept down and not as assets that are developed. HRA can be considered a giant leap forward in how organizations will understand and deal with their human capital because it is going to associate a cost to workers on an ongoing basis, depending on whether they are doing all they can to contribute to the organization's overall success or not. This practice involves the measurement and analysis of human resources metrics, which include recruitment costs, training expenditure, productivity levels, and employee turnover rates. Implementing HRA practices would enable organizations to gain insights into the financial implications of such decisions in order to drive more strategic choices pertaining to hiring, training, and overall employee development.  IMPORTANCE IN ORGANIZATIONS The role of HR Accounting is multi-dimensional and has a wider scope as related to the organizations....
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